Why Cool?

Balandra is the first technology to use a data-centric approach.

Gartner’s Cool Vendor reports identify technology vendors that bring a new approach to the market, offering unique and innovative products and services that have real market impact. In the BPM report, Balandra Software is one of the 5 cool vendors selected globally, from whom Gartner’s analysts say:

“These Cool Vendors link hybrid cloud services, take a “fast IT” approach to strategy-to-execution and scale the automation of nonroutine work.”

Balandra Software is cool because it allows the definition of a comprehensive digital behavior, connecting from the back-offices up to the last front-end.

Who Should Care?

Digital business-owners, wanting to differentiate their brand through exceptional customer interactions

The report list several key findings for digital business leaders to take their strategies forward including:

“The architecture of BPM platforms is becoming more event-based in response to digital business and customer experience transformation efforts, which emphasize nonroutine work — that is, processes that happen differently each time or that require improvisational actions in response to unanticipated events.”

According to the report, business transformation leaders, business outcome owners and solution architects should consider:

“BPM platforms that “go beyond” process flow in order to handle volatile events and cases, and take a data-driven and rule-based approach to support dynamic case management and business moments.”

That is an accurate match with data-centric, the new approach for unpredictable processes. “It is a unique honor to be named a Gartner ‘Cool Vendor,’” said Sylvia Diaz-Montenegro, founder and CEO of Balandra Sofware. “Data-centric is the best way for digital brands to manage their behaviour towards their customer and deliver a truly cross-channel, highly personalized customer experience. We believe this designation validates our commitment to deliver upon our mission of putting the brand behaviour in the hands of the business areas so they can engage more effectively with their customers.” The information provided in the report is of value to all digital business professionals who are seeking new ways to transform their process delivery.

Learn more

Read the full report on Gartner’s website (Gartner account required). Reference: “Cool Vendors in Business Process Management, 2015”, , , , April 8th 2015.

Read Balandra CEO, Sylvia Diaz-Montenegro’s article on data-centric.

Gartner, “Cool Vendors in Business Process Management, 2015”, Michele Cantara | Janelle B. Hill | Marc Kerremans , April 8th 2015.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.